This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter jointly referred to as “online offer”).
With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).
Martec Handels AG
Samstagernstrasse 45
CH-8832 Wollerau
Tel: +41 44 783 95 30
info@martec.swiss
Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as “users”).
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means.
The term is broad and covers practically any handling of data.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing.
If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para.
1 lit.
a and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para.
1 lit.
b GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para.
1 lit.
c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para.
1 lit.
f GDPR.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para.
1 lit.
d GDPR serves as the legal basis.
We take appropriate technical and organizational measures in accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, safeguarding of availability and its separation.
Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and the response to data threats.
Furthermore, we take the protection of personal data into account as early as the development and
selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).
If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is required to fulfill the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called
“order processing contract”, this is done on the basis of Art. 28 GDPR.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.
transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.
Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq.
GDPR are met.
This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have accordingly.
Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or
alternatively, in accordance with Art. 18 GDPR, to demand that the processing of the data be restricted.
You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transferred to other data controllers.
You also have acc.
Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.
You have the right to withdraw your consent in accordance with.
Art. 7 Abs.
3 GDPR with effect for the future
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR.
In particular, you may object to processing for direct marketing purposes.
Cookies” are small files that are stored on users’ computers.
Different information can be stored within the cookies.
A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service.
Temporary cookies, or
“Session cookies” or “transient cookies” are cookies that are deleted after a user leaves an online service and closes their browser.
The content of a shopping cart in an online store or a login status, for example, can be stored in such a cookie.
Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”.
For example, the login status can be saved if the user visits the website after several days.
The interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes.
“Third-party cookies” are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only the controller’s cookies, they are referred to as “first-party cookies”).
We may use temporary and permanent cookies and provide information about this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.
Stored cookies can be deleted in the system settings of the browser.
The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/.
Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings.
Please note that you may then not be able to use all the functions of this website.
The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR.
Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.
If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted.
This means that the data is blocked and not processed for other purposes.
This applies, for example, to data that must be retained for commercial or tax law reasons.
According to legal requirements in Germany, the retention period is 10 years in accordance with §§ 147 para.
1 AO, 257 para.
1 no. 1 and 4, para.
4 HGB (books, records, management reports, accounting vouchers, trading books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para.
1 no. 2 and 3, para.
4 HGB (commercial letters).
According to legal requirements in Austria, storage is carried out in particular for 7 years in accordance with § 132 para.
1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
We process our customers’ data as part of the ordering process in our online store in order to enable them to select and order the selected products and services, as well as their payment and delivery or execution.
execution.
The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners.
The processing is carried out for the purpose of providing contractual services in the context of operating an online store, billing, delivery and customer services.
We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.
The processing is carried out on the basis of Art. 6 para.
1 lit.
b (execution of order processes) and c (legally required archiving) GDPR.
The information marked as necessary is required to justify and fulfill the contract.
We only disclose the data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities.
The data will only be processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer’s request for delivery or payment).
Users can optionally create a user account in which they can view their orders in particular.
As part of the registration process, users are provided with the required mandatory information.
The user accounts are not public and cannot be indexed by search engines.
If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. a GDPR.
Art. 6 para.
1 lit.
c DSGVO is necessary.
Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation.
It is the responsibility of users to back up their data before the end of the contract in the event of termination.
We store the IP address and the time of the respective user action as part of the registration and renewed logins as well as the use of our online services.
This data is stored on the basis of our legitimate interests as well as those of the user in protection against misuse and other unauthorized use.
This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. f GDPR.
Art. 6 para.
1 lit.
c GDPR.
The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
We process data in the context of administrative tasks and the organization of our business, financial accounting and compliance with legal obligations, such as archiving.
In doing so, we process the same data that we process as part of the provision of our contractual services.
The basis for processing is Art. 6 para.
1 lit.
c.
GDPR, Art. 6 para.
1 lit.
f.
GDPR.
Customers, interested parties, business partners and website visitors are affected by the processing.
The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services.
The deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.
We disclose or transmit data to the tax authorities, consultants such as tax advisors or auditors as well as other fee offices and payment service providers.
We also store information on suppliers, event organizers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date.
We generally store this data, most of which is company-related, permanently.
In order to operate our business economically, identify market trends and the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc.
In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para.
1 lit.
f.
GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing and market research.
In doing so, we can take into account the profiles of registered users with information, e.g. on the services they have used.
The analyses help us to increase user-friendliness, optimize our offer and improve business efficiency.
The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.
If these analyses or profiles are personal, they are deleted or anonymized when the user terminates the contract, otherwise after two years from the conclusion of the contract.
Otherwise, the overall business analyses and general trend determinations are created anonymously where possible
Users can create a user account.
As part of the registration process, the required mandatory information is communicated to the users and processed on the basis of Art. 6 para.
1 lit.
b GDPR for the purpose of providing the user account.
The processed data includes in particular the login information (name, password and an email address).
The data entered during registration is used for the purposes of using the user account and its purpose.
Users may be informed by email about information relevant to their user account, such as technical changes.
If users have terminated their user account, their data relating to the user account will be deleted, subject to a statutory retention obligation.
It is the responsibility of users to back up their data before the end of the contract in the event of termination.
We are entitled to irretrievably delete all user data stored during the term of the contract.
As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action.
This data is stored on the basis of our legitimate interests as well as those of the user in protection against misuse and other unauthorized use.
This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. f GDPR.
Art. 6 para.
1 lit.
c.
GDPR.
The IP addresses are anonymized or deleted after 7 days at the latest.
When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user’s details will be used to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relationships), Art. 6 para. 1 lit. f. (other requests) GDPR. The user’s details may be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.
We delete the requests if they are no longer required.
We review the necessity every two years; the statutory archiving obligations also apply.
The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offering.
In doing so, we, or rather
Our hosting provider processes inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with.
Art. 6 para.
1 lit.
f DSGVO i.V.m. Art. 28 GDPR (conclusion of order processing contract).
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). GDPR) Google Analytics, a web analysis service of Google LLC (“Google”).
Google uses cookies.
The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet.
Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization.
This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The IP address transmitted by the user’s browser will not be merged with other Google data.
Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting and objection options, can be found in Google’s privacy policy(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Users’ personal data is deleted or anonymized after 14 months
In doing so, we, or rather
Our hosting provider processes inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with.
Art. 6 para.
1 lit.
f DSGVO i.V.m. Art. 28 GDPR (conclusion of order processing contract).
We use Google Analytics in the form of “Universal Analytics“.
“Universal Analytics” refers to a Google Analytics process in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke